FECON (FCN) is always looking forward the differentiation

Do not reject small projects Despite tough economic time,  is business still very good? Economic difficulties have had a little impact on FECON business activities, but because we have weighed the pros and cons and found our differentiation. Therefore, business result is guaranteed. Could you please clarify this differentiation? We have chosen a range of distinctive activities from the beginning specializing in foundation engineering construction. This is the stage that any constructions have to be done, but not many companies can create a reputation in this area. Hence, in spite of a newborn company, FECON can gain a sustainable position if we do the best. Also we have determined that FECON provides a comprehensive solution from soil investigation, foundation testing, designing, manufacturing to construction, monitoring and maintenance, etc. This approach helps not only FECON increase revenue, but also the investors reduce cost. Is it required that FECON must be strong in finance, technology and brainpower to provide comprehensive solutions for foundation works? Initially, FECON was a small and inexperienced company lacking capital and human resource. However, we have thought of ways to make our business grow as quickly as possible. On the one hand, in every project, we have cooperated with foreign partners such as Japan, Netherland. We have done all small or extra work quite seriously. Therefore, FECON have created prestige with partners and accumulated experiences. On the other hand, we are increasingly calling for investment. The asset growing rate of FECON is largely due to purchases of machinery and technology recently. Until now, FECON is proud to be a leading company in the North market of pre-stressed concrete spun piles and has no rival in the soft soil improvement applying vacuum preloading method all over the country. Many competitors can also do similar business and compete directly with FECON. What do you do to keep customers’ attention? In the market mechanism, we are always aware of the fierce competitive environment, especially the economic downturn today. We have competed with the differentiation and will continuously create differences in products, solution packages and services to strengthen our position and grow stronger. Aim at underground constructions Is the future goal of FECON not only in foundation engineering, but also in underground construction field? We ourselves have enough condition to be able to participate in the underground construction field. For instance, our engineers have extensive experience in soft soil improvement, expertise in geotechnical engineering and foundation construction. However, we still have to prepare more in capital, expertise and relationships. Approximately in 2015, FECON will begin deploying the underground construction. When deploying underground construction,  how will business of FECON change? It helps increase not only revenue, but also the profit rate of FECON. The lowest level of growing revenue added underground construction is expectedly doubled. Is this business field attractive for many units to be likely to participate? Yes, it is, but this field is difficult and risky. Furthermore, the necessary condition is human capacity, the sufficient one is bravery to do and take risk. FECON is planning to build the human capacity in 2015, in parallel with the preparation of financial capacity and technology. Is the 3 year ago establishment of Foundation Engineering Institute one of the preparations? When deciding to establish the Foundation Engineering Institute, with nearly 50 experts who are leading professors, doctors, masters, we want to focus more on research and development, human resource training. The Institute will also help FECON in the international cooperation and the optimal choice of technology to economic conditions and natural conditions of our country. Open to the investors Spending much on investment, would you have to take mobilized capital into account? Yes, absolutely. Currently, many FECON members are operating as the form of joint ventures, shared interest. In each small project, FECON has implemented in the form of partnership, this is an effective way to call for funds and mobilize external capacity. But in long-term, especially when FECON focuses more on underground construction, we need to raise the capital in order to ensure capacity to implement major projects and procurement of modern technology. Is being listed one of the ways to call for capital? Yes, it is. We hope that the investors will pay more attention to FECON shares (FCN) How open you are to the investors? As for me, there is no limitation. The investors can join capital as well as manage in FECON. When FECON develop to some extent, are you worried about your position in the company? No, I am not. I always reckon that I am doing the mission that shareholders and staff assigned. When they still believe, I still have task to do. If they donot need me anymore one day, that means my capacity has its limitation. As a technician, do you have any difficulties in management? I have some. But technical knowledgement helps me be more confident of giving decision and communicating with partners and customers about professtional issues. Do you manage in assigning or taking control? I can assign if possible. But I have to take control and manage if it is important and concerned with prestige and property of the company Happiness together with success  Why are most of FECON customers the enterprises with foreign investment capital and the projects with ODA capital? Performing these projects helps us have a lot of experiences and the more important thing is their payment ability to guarantee the good cash flow. As for me, revenue and profit growth will not mean anything unless you collect the money. Do you thing whether you will miss the opportunites if too careful? I need to grasp the opportunities. However, I am always cautious with high profit ones. Because I know together with high profit is high risk which we donot want. After 8 years in leader position, what do you understand thoroughly?  I have to do with all of my heart and a long-tewm vision. You are getting harder and harder with your leader position. What have you been absorbing? I have sacrified a lot but when getting achievement and success, I am really happy. These are biggest price and best motivation for me to continue contributing.